Sip Sip Wok Case Study
Nora Pherome / Case study

Sip Sip Wok case study by Nora Pherome

From
brand
to
launch.
Sip Sip Wok logo

Hot wok. Cold beer. Lucky you.A wok and beer bar at Virgin Hotels Las Vegas. The agency made the identity. I carried it to packaging, print, ads and web. 😻

The identity was defined. I needed to make it work on everything from a takeout box to a hotel screen.

Tap a basket. Fresh facts inside. 🥢
1

The agency set the foundation. I took it into the world.

The agency supplied the identity, brand guide and graphic assets. As INK Entertainment’s in-house designer, I developed the applications around them—from packaging and menus to hotel collateral, advertising and web. Each format needed its own decisions while still feeling like Sip Sip Wok. 🔥

The agency

The identity, its core assets, and packaging feedback. 🧧

LogoColoursLucky the catBrand guidePackaging notes
Brand guide page 1Brand guide page 2Brand guide page 3Brand guide page 4Brand guide page 5Brand guide page 6Brand guide page 7Brand guide page 8Brand guide page 9Brand guide page 10Brand guide page 11Brand guide page 12Brand guide page 13Brand guide page 14Brand guide page 15Brand guide page 16Brand guide page 17Brand guide page 18Brand guide page 19Brand guide page 20Brand guide page 21Brand guide page 22Brand guide page 231 / 23⤢ view full guide

Logo, colours, type and illustration. 🧧
The starting point for the rollout.

My
part

Me

Turning that foundation into the pieces guests see, hold and use. ✨

Takeout boxesChopstick sleevesLinersFood menuDrinks menuKey card sleeve$5 Lucky Dollar16 ad placementsAnimated screensComing soon pageWebsiteAI food imagery
me on this project 🔥
2

From first concepts to the final fold.

(a little feedback, a lot of refining 🐱)

Packaging put the identity to its first practical test. I developed the initial layouts, then used the agency’s feedback to refine logo scale, colour and placement. Those decisions shaped the artwork across boxes, pails and liners. 🍜

Round 1
Round 1 noodle box with chopstick sleevenoodle box v1
Round 1 takeaway boxtakeaway v1
Round 1 linersliners v1
Round 1 noodle box, big wordmark with sleeve on topwordmark box v1

Agency notes

packaging review
  1. Logo: too big and centered. Use white space, put content top and bottom, and play with proportion.
  2. Logo placement: primary logo on the main face of the takeaway box, secondary logos on the sides.
  3. Colour: red or yellow on white leads. Navy is only an accent.
  4. Two colours, not three. Change the pairing for variations.
  5. Colour blocking + pattern: always give one side a different colour or the pattern.
  6. Lucky: use the three-cat layout, not the head alone (it links to the signage), and keep the original pose.
  7. Mood: felt fast food. Push street food, Asian inspired, simulate linoprint.
  8. Icons + framing: less generic, draw from Asian design.
  9. Sticker effect: drop it. It pulls away from colour blocking and linoprint.
the agency's feedback deck ⤢
Final

Dielines + pattern application

I adapted the brand’s illustrations and patterns across the 8×6×3 in container, 16 oz pail and two liner sizes, working out how the artwork sits across each surface. 🥢

Final takeout container dieline with wordmark pattern and three-cat panels
Final 16 oz oyster pail dieline with patterned sides
production dielines
Liner pattern, dim sumLiner pattern, three-cat markLiner pattern, Lucky and wordmarkLiner pattern, red on yellowLiner pattern, Lucky on navy
liner patterns
3

Meet the guest before the first bite.

small pieces, big personality ✨
Key card sleeve + insert. A familiar hotel touchpoint becomes an invitation to eat. 🧧 3.375 × 2.125 in
a room key with
an appetite ✨
$5 Lucky Dollar. A dumpling takes the portrait’s place; the reverse carries the redemption details. 💰
its own
currency 🍜
Food menu. A trifold that carries the brand from the cover to the categories, with the three-cat mark used as section bullets. 🍜
Drinks menu. Cocktails on one side. Cold beer on the other. 🍻
4

Bring the same appetite to the screen.

same flavour, new format 😻

I designed the coming-soon page and full website in Claude Design, carrying the brand’s colour, type and illustrations into a digital experience. With photography not yet available for the web designs, I created AI food imagery to give the pages their appetite. 😻

Sip Sip Wok · full site
Interactive website design. Scroll to explore.Explore full site ↗
Coming soon
A first taste before opening.Open ↗
1

Food takes the lead. A dumpling breaks through the oversized wordmark, giving the opening screen a clear focal point. 🥢

2

Familiar faces. Lucky and the three-cat mark carry the identity from packaging into the digital experience. 🐱

3

Made for the late crowd. The ‘Till 2AM’ badge brings late-night dining into the message for hotel guests and the Vegas crowd. 🍺

AI food spread of noodles, soup dumplings and skewers
AI image: noodles lifted out of the final boxnoodle pull 🍜
AI image: soup dumplings in a bamboo steamer on red and navy, hands with chopstickssoup dumplings 🥢
AI image: soup dumpling held up with chopsticks
AI image: lychee spritz on red
AI image: hands toasting with beers
AI image of the 888 Negroni cocktail888 Negroni
AI image of the Chinese Chaplin cocktailChinese Chaplin
AI image of the Shaolin Tea Time cocktailShaolin Tea Time
AI image of the Red Square cocktailRed Square
AI image of the Manchurian Manhattan cocktailManchurian Manhattan
AI image of the Smoked Imperial cocktailSmoked Imperial
AI image of the The Cathay cocktailThe Cathay
AI-generated and art-directed by me, using bold backgrounds, hard light and hands in frame to connect the images to the brand. The cocktail series takes its names from the bar menu. 🍻
5

One campaign. Different compositions.

it's Vegas, go big 🔥

I adapted the campaign across outdoor screens, hotel placements and social formats, recomposing the food, headline and logo for each size. I also created AI mockups to show the designs in context. ✨

16placements
13sizes
3animated screens
Hot wok cold beer lucky you ad on a street kiosk at night, AI mockup
Open now billboard, AI mockup
Corner LEDs, Harmon + Paradise800 × 304
Digital billboard
Digital billboard1400 × 400
Marquee288 × 544
Marquee, v2288 × 544
sipsipwokVirgin Hotels Las Vegas
Instagram feed post on a phone
♡  💬  ➤Coming soon to Virgin Hotels LV 🥢
Instagram story on a phone
From social feeds to in-room screens, each layout carries the same food, colour and personality into a different space. 🔥
Meme: a kitten in a chef's hat holding a wooden spoon in front of a burning housethe chef, signing off 🔥

Thanks for taking a look.

I hope you enjoyed a little taste of Sip Sip Wok. 🥢

Nora Pherome · Graphic designer · TorontoSip Sip Wok · 2026