Daphne

Old Hollywood, every season

Client: Daphne, Toronto

Scope: Campaigns, social, print, retouching

Timeline: June 2024 – February 2026

Black and white film still of a couple sharing a drink at a bar, lettered Well met, at Daphne

One look for every occasion

Seasonal campaigns for a Toronto restaurant, across feed, story and print.

Daphne hosts something almost every month: anniversaries, holidays, whisky dinners, cigar nights. Each one needed its own campaign, quickly, without the feed turning into a random mix.

I built a system around old Hollywood. Archival black and white portraits, cut out and restaged for each occasion, with a flourished script headline and clean serif caps for the details. Holidays stay monochrome. Partner nights bring in warm gold.

See the campaigns

The calendar

9 campaigns

Jun 20241 Year AnniversaryStory and post. Party portrait restaged in streamers.
Oct 2024Cigars Under the StarsINK VIP experience with Woodford Reserve. Story.
Dec 2024A Champagne AffairNew Year's Eve with Perrier-Jouët. Story, post, 4 × 6 card.
Feb 2025Be My Valentine1:1, 4:5 and 9:16, plus a billfold insert.
Apr 2025Easter BrunchPost and story for a three-day brunch.
Aug 2025Love, Daphne6 × 4 thank-you postcard with a review QR code.
Nov 2025The Grand ExperienceGlenfiddich Grand Series whisky dinner. Story.
Dec 2025The CountdownNew Year's Eve. Feed, story and a DJ lineup version.
Feb 2026Be My Valentine, AgainThree-post series for Valentine's Day.

Raw photo to final

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Before: Archival photo of a woman with a party horn

1 Year Anniversary

Streamers extended to fill a 9:16 frame, then the script title set into the gaps.

Before: Archival photo of a woman between two toy bunnies

Easter Brunch

The portrait set low in a tall frame, so the bunnies hold the bottom and the script title fills the sky.

Before: Collage of two vintage men jumping into a cocktail

The Grand Experience

A collage built for Glenfiddich: dinner details on top, the leap into the glass below.

Before: Styled photo of a cigar and whisky glass on a garden table

Cigars Under the Stars

A still life staged in a garden at dusk, with open sky left at the top for the gold type.

Feed, story, print

Be My Valentine portrait post shown in a phone feed — Portrait post 4:5

Be My Valentine story shown full screen on a phone — Story 9:16

Be My Valentine insert tucked into an open bill presenter — Billfold insert Print

New Year's Eve

Perrier-Jouët

A Champagne Affair

A showgirl perched on a clock-face star. Five-course menu, champagne partner lockup.

New Year's Eve with Daphne, clock poster with DJ credit

Feed, story, DJ version

The Countdown

The clock becomes the whole poster, with the headline arched across the top like a marquee.

Be My Valentine, 2026

Be My Valentine 2026, swing inside a heart

3-post series

Pin-ups and hearts

Three archival portraits, each restaged inside a heart: a pin-up, a cupid and a swing.

Off the screen

Table card

Love, Daphne

A thank-you postcard left with the bill. The back thanks guests and asks for a Google review through a QR code.

Size: 6 × 4 in
Date: August 2025
Sides: Front and back