Level6

Three years of rooftop campaigns for Miami, designed in Toronto, built to stop the scroll.

A flexible campaign system for a Miami rooftop destination. I extended the existing identity across social, motion, print and invitations, creating continuity across a changing events calendar.

The challenge

A weekly event calendar means relentless output. Every post had to feel fresh to a Miami audience while staying unmistakably Level6, all delivered remotely, on tight turnarounds.

The approach

1. 01Turned the identity's modular tile pattern into a flexible framing system: coral, navy, sage and blush blocks that make any photograph instantly on-brand.
2. 02Led with photography of the food, the performers and the view, letting the pattern and type do the branding work.
3. 03Brought campaigns to life with short motion loops built for stories and paid social, where the first second decides everything.
4. 04Designed a template toolkit across feed, story and invite formats to keep quality high at weekly speed.

The outcome

A consistent, instantly recognisable presence across three years of weekly output. Proof that a system, not a single hero image, is what makes a brand scale.